 |
 |
 |
 |
 |
Marketing Strategy and The Supply Chain
Background
Effective marketing is dependent upon profitability addressing consumer requirements and achieving customer loyalty by superior service levels. This can only be achieved if marketing and sales management take full account of the dynamics of the total supply chain from conception through distribution to consumption.
Integrating Supply Chain Dynamics with Marketing Strategy
Using our understanding of supply chain dynamics, and the application of specialist decision support software, Spectrum Planning works alongside marketing, sales and trade marketing management to assists the generation of improved profitability, enhance customer service and competitive edge.
Our objective is to match end user and customer requirements to the most efficient operation of the supply chain, through:
Improving Marketing and Sales Effectiveness
Projects that deliver and improved marketing and sales operation by integrating supply chain dynamics are tailor made to client requirements.
Trade Marketing and Research strategy
development and implementation based on addressing the requirements of
key trade sector and customer supply chains
Customer Account Contribution-
modeling the true profitability of key trade sectors and customers
Sales Forecasting- FuturMaster
specialist software
Computerized Space Management
Optima shelf space optimization
Training- ensuring marketing and
sales management awareness of developments in their customer supply chains
Benefits
Integrating supply chain dynamics into marketing, sales and trade marketing strategy ensures the most appropriate allocation of resources and reinforces customer loyalty through improved logistics, service delivery and profitability .
(Please Refer Achievements for details of projects)
|
|
 |
||||
|
|
|
|
|
|
|
|
| CCopyrights 2010 Spectrum Planning (India) Limited , All Rights Reserved. | ||||||